Creativity is a great motivator because it makes people interested in what they are doing

Creativiteit

Creativity is a great motivator because it makes people interested in what they are doing.
Creativity gives hope that there can be a worthwhile idea.
Creativity gives the possibility of some sort of achievement to everyone.
Creativity makes life more fun and more interesting.

Edward de Bono

Edward de Bono is regarded by many to be the leading authority in the world in the field of creative thinking and the direct teaching of thinking as a skill.

De Bono gives workshops in which they learn to:


	develop your creativity and find alternative solutions

	bring your creative thinking and the thinking of others into sharp focus

	create new and practical ideas by using deliberately provocative statements

	dramatically increase the number of ideas harvested by using thorough checklists

	spark creative thinking by using random words and objects

	constructively challenge your organisation's current thinking

	find and build on the concept behind one idea to create even more ideas

	turn harvested ideas into practical forms

Om van een creatief idee te komen tot een marktklaar product kun je werken via het 7D model:
dromen, denken, durven, doen, doorgaan, delen en doorgeven.